Privacy
1. Introduction
Welcome to Geordie AI Ltd’s Privacy and Data Protection Policy ("Privacy Policy"). At Geordie AI Ltd ("we", "us", or "our") we are committed to protecting and respecting your privacy and personal data in compliance with the United Kingdom General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all other mandatory laws and regulations of the United Kingdom.
This Privacy Policy explains how we collect, process, and keep your data safe. It will tell you about your privacy rights, how the law protects you, and inform our users and contacts of their rights.
2. Data Controller and Data Protection Officer
Geordie AI Ltd is the Data Controller and responsible for your personal data.
We have appointed a Data Protection Officer ("DPO") responsible for overseeing questions in relation to this Privacy Policy. If you have any questions, including requests to exercise your legal rights, please contact the DPO:
Email: privacy@geordie.ai
Postal address: 85 Great Portland Street, London, W1W 7LT, United Kingdom
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us first.
3. Data We Collect
We may collect, use, store and transfer the following categories of personal data about you:
- Profile/Identity Data: first name, last name, etc.
- Contact Data: email address, phone number, etc.
- Technical Data: IP address, browser type, operating system, etc.
- Usage Data: information about how you use our website, products and services.
- Marketing and Communications Data: preferences in receiving marketing communications.
We may also collect and share aggregated data to improve our services, but such data does not directly identify you.
We do not collect any special category data (e.g. race, religion, health data) or information on criminal convictions.
4. Legal Basis for Processing
We rely on the following legal bases to process your data:
- Consent – e.g. when you opt-in to marketing communications.
- Contractual Obligations – e.g. when providing requested services.
- Legal Compliance – e.g. for fraud prevention or regulatory requirements.
- Legitimate Interests – e.g. to improve services or maintain business relationships, provided your rights are not overridden.
4.1 Providing Personal Data and Withdrawing Consent
Some personal data we ask you to provide may be necessary for us to enter into or perform a contract with you or your organization, provide our services, administer your account, respond to your requests, or comply with our legal obligations. Where particular personal data is required, we will make this clear.
If you do not provide personal data that is necessary for these purposes, we may be unable to create or administer your account, provide the relevant service or feature, respond to your request, or enter into or perform the relevant contract. Where providing personal data is optional, you are not required to provide it, although the related optional feature, service or communication may not be available to you.
Where we rely on your consent to process personal data, you may withdraw that consent at any time. You can do so using any relevant unsubscribe or preference-management mechanism made available to you, or by contacting us at privacy@geordie.ai.
Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew your consent. Once consent is withdrawn, we will stop the processing for which consent was the lawful basis as soon as reasonably practicable. Withdrawal of consent will not affect services that do not depend on that consent, although an optional feature or communication that requires the relevant processing may no longer be available.
We may retain limited personal data where necessary for a separate purpose supported by another lawful basis, for example to comply with a legal obligation, establish or defend legal claims, or maintain a record that you have opted out of marketing communications.
5. Cookies
We use cookies and similar technologies to enhance your experience, analyze website usage, and deliver relevant content. You can manage your cookie preferences and, where we rely on consent, withdraw or change that consent at any time through the cookie preference controls available on our website or through your browser settings. For more details, please see our separate Cookie Policy.
6. How We Use Your Data
We will only use your personal data when the law allows us to. Common uses include:
- Providing access to our platform and services.
- Responding to enquiries and support requests.
- Sending service updates and marketing communications (with consent).
- Improving and securing our website and services.
- Complying with legal obligations.
7. Your Rights
You have the following rights under applicable data protection law, subject to the circumstances in which those rights apply:
- Right to be informed
- Right of access
- Right to rectification
- Right to erasure
- Right to object
- Right to restrict processing
- Right to data portability
- Right to withdraw consent at any time where we rely on consent to process your personal data
If you wish to exercise any of these rights, including requesting correction or erasure of your personal data or withdrawing consent, please contact us at privacy@geordie.ai.
Where available, you may also withdraw consent directly using the relevant preference-management or unsubscribe mechanism provided to you.
8. Data Security and Deletion
We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, alteration or disclosure.
You may request erasure of your personal data by contacting privacy@geordie.ai. Where a valid erasure request applies, we will delete or anonymize the relevant personal data and cease using it for the purposes for which deletion has been requested.
Where appropriate, we will also take reasonable steps to ensure that service providers processing the relevant personal data on our behalf delete or cease processing that data.
We may retain certain personal data where retention is required or permitted by applicable law, for example to comply with a legal obligation, establish or defend legal claims, or maintain necessary records of a request or preference. Where data must be retained for such purposes, we will not use it for incompatible purposes and will restrict access as appropriate.
If you delete your account, we will similarly take reasonable steps to delete or anonymize your personal data, subject to applicable legal or regulatory retention requirements.
9. Sharing Data With Third Parties
We may share your data with trusted service providers, business partners, or in connection with a business transfer. We may also share your data where required by law. We do not sell your personal data.
10. International Transfers
Your information may be transferred and processed outside the UK/EEA. Where this occurs, we ensure appropriate safeguards are in place, such as the UK Addendum to Standard Contractual Clauses (SCCs), to protect your data in line with UK data protection laws.
11. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements. In some cases, we may retain data for longer if required for disputes or regulatory obligations.
12. California Privacy Rights
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA/CPRA), including:
- The right to know what personal data we collect and how it is used.
- The right to request deletion of your personal data.
- The right to opt out of the sale or sharing of your personal data.
- The right to non-discrimination for exercising your rights.
To exercise these rights, contact privacy@geordie.ai.
13. Children
This website is not intended for children and we do not knowingly collect data relating to anyone under 18. If you are under 18, you must immediately stop using Geordie AI Ltd.
14. Updates to This Policy
We keep our Privacy Policy under regular review. Updates will be posted on this page with a revised date. By continuing to use our website after changes are made, you accept the updated policy.