Geordie AI | Privacy

1. Introduction

Welcome to Geordie AI Ltd’s Privacy and Data Protection Policy ("Privacy Policy"). At Geordie AI Ltd ("we", "us", or "our") we are committed to protecting and respecting your privacy and personal data in compliance with the United Kingdom General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all other mandatory laws and regulations of the United Kingdom.

This Privacy Policy explains how we collect, process, and keep your data safe. It will tell you about your privacy rights, how the law protects you, and inform our users and contacts of their rights.

2. Data Controller and Data Protection Officer

Geordie AI Ltd is the Data Controller and responsible for your personal data.

We have appointed a Data Protection Officer ("DPO") responsible for overseeing questions in relation to this Privacy Policy. If you have any questions, including requests to exercise your legal rights, please contact the DPO:

Email: privacy@geordie.ai
Postal address: 66 Paul Street, London, EC2A 4NA, United Kingdom

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us first.

3. Data We Collect

We may collect, use, store and transfer the following categories of personal data about you:

Profile/Identity Data: first name, last name, etc.
Contact Data: email address, phone number, etc.
Technical Data: IP address, approximate location (country and, in Canada, province) derived from it, browser type, operating system, etc.
Usage Data: information about how you use our website, products and services.
Marketing and Communications Data: preferences in receiving marketing communications.

We collect this data directly from you, automatically when you use our website (see Section 5), and from third parties. For example, for visits from the United States, a visitor identification provider may give us business contact data, such as your name, job title and LinkedIn profile.

We may also collect and share aggregated data to improve our services, but such data does not directly identify you.

We do not collect any special category data (e.g. race, religion, health data) or information on criminal convictions.

4. Legal Basis for Processing

We rely on the following legal bases to process your data:

Consent – e.g. when you opt-in to marketing communications.
Contractual Obligations – e.g. when providing requested services.
Legal Compliance – e.g. for fraud prevention or regulatory requirements.
Legitimate Interests – e.g. to improve services or maintain business relationships, provided your rights are not overridden.

Some personal data we ask you to provide may be necessary for us to enter into or perform a contract with you or your organization, provide our services, administer your account, respond to your requests, or comply with our legal obligations. Where particular personal data is required, we will make this clear.

If you do not provide personal data that is necessary for these purposes, we may be unable to create or administer your account, provide the relevant service or feature, respond to your request, or enter into or perform the relevant contract. Where providing personal data is optional, you are not required to provide it, although the related optional feature, service or communication may not be available to you.

Where we rely on your consent to process personal data, you may withdraw that consent at any time. You can do so using any relevant unsubscribe or preference-management mechanism made available to you, or by contacting us at privacy@geordie.ai.

Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew your consent. Once consent is withdrawn, we will stop the processing for which consent was the lawful basis as soon as reasonably practicable. Withdrawal of consent will not affect services that do not depend on that consent, although an optional feature or communication that requires the relevant processing may no longer be available.

We may retain limited personal data where necessary for a separate purpose supported by another lawful basis, for example to comply with a legal obligation, establish or defend legal claims, or maintain a record that you have opted out of marketing communications.

5. Cookies

We use cookies and similar technologies on our website. Some are strictly necessary for the site to work and to remember your cookie choices. Others help us understand how the site is used (analytics cookies), or measure our marketing and recognize the organizations, and in some cases the people, that visit us (marketing cookies).

You can change your choice at any time using the “Your privacy choices” link in the footer of every page, or through your browser settings. When you switch a category off, we delete the cookies in that category that our website can reach and stop the related tools from running.

5.1 How We Ask for Your Choice

The choice we offer depends on the country you are visiting from (and, in Canada, the province). We work out your location from your IP address each time you visit, and we do not store it for this purpose.

European Economic Area, Switzerland, Quebec and all other countries except the United Kingdom, the United States and the rest of Canada. We only use analytics and marketing cookies if you accept them in our cookie banner. If we cannot tell which country you are visiting from, we treat you the same way.

United Kingdom. We use analytics cookies by default, only to produce statistics about how our website is used so that we can improve it, as permitted by the Privacy and Electronic Communications Regulations. You can switch them off at any time. We only use marketing cookies if you accept them in our cookie banner.

United States. We use analytics and marketing cookies by default. You can opt out at any time using the “Your privacy choices” link. If your browser sends a Global Privacy Control signal, we treat it as a request to opt out of marketing cookies and apply it automatically.

Canada, except Quebec. We use analytics and marketing cookies by default, and tell you so in a notice when you first visit our website. You can switch them off at any time from that notice, or later using the “Your privacy choices” link.

5.2 Strictly Necessary Cookies

fs-cc (set by our cookie consent tool, Finsweet Cookie Consent) remembers your cookie choices for 180 days. When you make or change a choice, we also keep a record of it as evidence of your consent: a random identifier, the choices you made, the text of the banner you were shown, the page you were on and your browser’s user agent.

5.3 Analytics Cookies

Google Analytics (Google, loaded through Google Tag Manager) tells us which pages are visited, how visitors arrive at our website and how they use it. It sets cookies such as _ga and _ga_*. When analytics cookies are switched off, Google may still receive limited signals that do not use cookies, such as the fact that a page was loaded.

5.4 Marketing Cookies

LinkedIn Insight Tag measures the results of our LinkedIn advertising and lets us show our advertising to people who have visited our website.

Google Ads measures the results of our Google advertising. It sets cookies such as _gcl_au.

Snitcher identifies the organization a visit comes from, using the visitor’s IP address, so that we can see which companies are interested in our products.

RB2B may match visits from the United States to a business contact profile, such as a name, job title and LinkedIn profile, using data from RB2B’s partners.

HubSpot sets the hubspotutk cookie, which links a form you submit to the pages you viewed before submitting it.

geordie_attr (our own cookie) records the campaign and page that first brought you to our website and the most recent campaign you arrived from, for up to 12 months, so that we can tell which of our marketing led to an enquiry. It holds no name, email address or anything you type.

These providers’ cookies last for the periods they set, which are described in their own privacy policies.

6. How We Use Your Data

We will only use your personal data when the law allows us to. Common uses include:

Providing access to our platform and services.
Responding to enquiries and support requests.
Sending service updates and marketing communications (with consent where the law requires it).
Measuring and targeting our advertising, and identifying who visits our website
Improving and securing our website and services.
Complying with legal obligations.

7. Your Rights

You have the following rights under applicable data protection law, subject to the circumstances in which those rights apply:

Right to be informed
Right of access
Right to rectification
Right to erasure
Right to object
Right to restrict processing
Right to data portability
Right to withdraw consent at any time where we rely on consent to process your personal data

If you wish to exercise any of these rights, including requesting correction or erasure of your personal data or withdrawing consent, please contact us at privacy@geordie.ai.

Where available, you may also withdraw consent directly using the relevant preference-management or unsubscribe mechanism provided to you.

8. Data Security and Deletion

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, alteration or disclosure.

You may request erasure of your personal data by contacting privacy@geordie.ai. Where a valid erasure request applies, we will delete or anonymize the relevant personal data and cease using it for the purposes for which deletion has been requested.

Where appropriate, we will also take reasonable steps to ensure that service providers processing the relevant personal data on our behalf delete or cease processing that data.

We may retain certain personal data where retention is required or permitted by applicable law, for example to comply with a legal obligation, establish or defend legal claims, or maintain necessary records of a request or preference. Where data must be retained for such purposes, we will not use it for incompatible purposes and will restrict access as appropriate.

If you delete your account, we will similarly take reasonable steps to delete or anonymize your personal data, subject to applicable legal or regulatory retention requirements.

We may share your data with trusted service providers, business partners, or in connection with a business transfer. We may also share your data where required by law. We do not sell your personal data for money.

Some US state privacy laws treat allowing advertising and analytics providers to collect information through cookies on our website, as described in Section 5, as a “sale” or “sharing” of personal information, or as targeted advertising. Where those laws apply, you can opt out as described in Section 12.

10. International Transfers

Your information may be transferred and processed outside the UK/EEA. Where this occurs, we ensure appropriate safeguards are in place, such as the UK Addendum to Standard Contractual Clauses (SCCs), to protect your data in line with UK data protection laws.

11. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements. In some cases, we may retain data for longer if required for disputes or regulatory obligations.

12. US State Privacy Rights

If you live in California or another US state with a consumer privacy law, and that law applies to us, you may have the following rights:

The right to know what personal data we collect, how we use it and who we disclose it to.
The right to access, correct and request deletion of your personal data.
The right to opt out of the sale or sharing of your personal data, and of targeted advertising.
The right to non-discrimination for exercising your rights.

To opt out of the sale or sharing of your personal data and of targeted advertising, use the “Your privacy choices” link in the footer of our website and switch off marketing cookies. We also treat a Global Privacy Control signal from your browser as a valid opt-out request.

To exercise your other rights, contact privacy@geordie.ai. We will need to verify your request, and you may use an authorized agent to make it on your behalf. If we decline your request and your state law gives you a right to appeal, you can appeal by replying to our decision.

13. Children

This website is not intended for children and we do not knowingly collect data relating to anyone under 18. If you are under 18, you must immediately stop using Geordie AI Ltd.

14. Updates to This Policy

We keep our Privacy Policy under regular review. Updates will be posted on this page with a revised date. By continuing to use our website after changes are made, you accept the updated policy.